I asked Snow what advice she would give to entrepreneurs of any age. Promote your business on more than one social media platform.Encourage engagement by starting a conversation.Analyze and adjust your content strategy to ensure that your content will be prioritized by the social network that you’re using to market your business.Partner with celebrities and influencers that fit the target audience of your business.No matter what social media platform you’re using, promote your business consistently.For fellow entrepreneurs who want to strengthen their online presence and grow their business on the social front, Snow offers these tips: Snow’s business model thus far has been built on smart social media promotions and partnerships. Snow’s experience during the pandemic is a great example of how to capitalize on the silver linings that come with any challenge. (It’s probably safe to assume that she’s exceling in any business coursework her mother is assigning.) Now, she has taken further control of her schedule through homeschool education. “Constantly being home throughout the day gave me the opportunity I needed to focus more on growing my company,” she says. That all changed when her school shifted to an online-only schedule. Between homework and being in school eight hours a day, I didn’t have much time for business,” she says. “When I started my company, I was still attending public school. While the initial uncertainty and upheaval of the pandemic was difficult, Snow was able to find a silver lining. “I didn't realize that to truly scale a company, you have to win the hearts and minds of total strangers.” Capitalize on the silver linings My audience was built solely off of the people that I knew, friends and family. I realized that I needed to identify my target audience and utilize social media marketing. “I just needed to figure out what I was doing wrong and fix it. “I knew I had the capability to be a successful entrepreneur,” Snow says. But despite that fact that studying marketing felt like extra homework on top of her high school coursework, she didn’t stop. Snow, who describes her house as “looking like a library” with all the material she read to teach herself marketing, admits that pushing through the learning process can be tough. And they believe in their own ability to find it-and apply what they learn. Snow’s realization and subsequent recalibration highlights one of Gen-Z’s entrepreneurial strengths: they know the answer they need is out there. “As I grew as an entrepreneur, I realized that friends and family are not my target audience and I needed to start researching to figure out what steps I needed to take to find my audience.” “I watched countless marketing videos, reviewed success stories, read business articles and ordered piles of business books,” she says. Their lack of support discouraged me at the time,” she admits.īut instead of giving up, Snow took a break to recalibrate her approach. “I anticipated my friends and family rushing to buy what I was selling, but that wasn’t the case. When she first launched her online store, Snow was surprised at how slow business was. Of course, launching a new business isn’t easy. “Watching my mother achieve her goals and overcome her obstacles motivated me and helped me realize that I can be a successful entrepreneur as well.” If at first you don’t succeed, recalibrate “It’s much easier to believe that something can be done after seeing it be done,” says Snow. This can be a person in your personal life or someone you follow online the idea is to pick a model that you can observe and learn from. Not everyone has the advantage of being reared by a successful entrepreneur, but everyone can find an entrepreneurial model to emulate. “That’s partly why I decided to pursue my own dream by redefining what it means to be a teen entrepreneur.” “I grew up watching my mother successfully own and operate several businesses,” she says. How did Snow know she could succeed as an entrepreneur? She’d seen it done. “Authoring ebooks gave me a way to release this information via the Sqribble platform, which made it very easy for me to author and release ebooks onto my site.” Find a model “I knew that my achievements can be accomplished by any other passionate entrepreneur with the right formula,” she says. To this end, she’s authored many self-help business ebooks for current and aspiring entrepreneurs that cover everything from how to get started and marketing effectively on social media to finding the right vendors and more. “I wanted to help others avoid mistakes that I made in the beginning,” she says. Snow is also passionate about helping other teen entrepreneurs reach their goals.
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